Marine fuel intelligence company Tideform on Thursday (12 March) said it has relaunched its platform following the appointment of Kenneth Juhls as CEO.
With the launch of the AI agent Atlas, the company aims to help shipping and marine fuel professionals interpret volatile bunker markets in real time.
The AI-powered agent, Atlas, enables users to query market conditions, access price insights and interpret trends instantly through a messaging interface. By combining advanced algorithms with decades of maritime expertise from traders, analysts and operators, it helps users interpret data in line with real market behaviour across traditional and emerging marine fuels.
Tideform structures verified data from more than 30 million tonnes of bunker deliveries annually across more than 500 ports, transforming real market activity into transparent price indications, forward curves and insights used by trading, procurement, chartering and finance teams.
Kenneth Juhls, CEO of Tideform, said, “Marine fuel markets generate vast amounts of data yet interpreting that information consistently has remained a challenge.
“With Tideform we are building the intelligence layer behind bunker market decisions, and with Atlas we introduce a new way for users to access that intelligence through AI.”
The relaunch of Tideform reflects an expanded strategic focus on market intelligence and digital infrastructure following the appointment of Juhls – in addition to his role as CEO of the digital procurement platform AuctionConnect.
Aligning the leadership of both companies supports the ambition to deliver industry-specific solutions that improve transparency and compliance across marine fuel markets. It also reflects a broader strategy to connect market intelligence with digital procurement infrastructure.
“Market intelligence and market execution are closely linked. Tideform helps companies interpret market conditions, while AuctionConnect provides the infrastructure for structured bunker procurement. Together, they help bring more informed and efficient bunker procurement to bunker markets,” said Juhls.
In today’s increasingly volatile energy environment, access to accurate and timely market intelligence has become increasingly important.
“Marine fuel remains one of the largest cost drivers in shipping operations, yet interpreting market signals across ports, suppliers and fuel grades has historically been complex and fragmented,” the company added.
Photo credit: Tideform
Published: 13 March, 2026
